Esquire in partnership with VISA; FIFA Leads Generation Campaign

In our collaborative Visa x FIFA campaign, our objective was clear: increase landing page views and sign-ups on the brand's microsite. Leveraging Summit Media's diverse audiences, we strategically expanded our reach, synergizing seamlessly with our existing performance marketing strategies.

By tapping into audiences from a range of Summit brands, including Esquire, Spin, Spot, and Cosmo, we achieved extraordinary results, witnessing a remarkable 65.93% surge in page views and an impressive increase in sign-ups. This success story underscores Summit Media's unmatched audience targeting expertise, outperforming traditional Interest Targeting methods.