Esquire PH x The Axe Effect Personality Quiz

Because fragrance is deeply personal, Axe wanted to help men identify their signature fragrance based on just 3 questions. Through Esquire, we created an interactive online quiz for men with the goal of recommending the most suitable Axe fragrance depending on the user’s interests and personality. With the objective of generating leads, we asked the had to provide their name, birthday, and email address. The results showed an astounding 247 respondents, with most of them preferring Dark Temptation (68), Gold Temptation (62), and Ice Breaker (54).