Cosmopolitan PH x Rexona "Sweet or Savage" Personality Quiz
If you're curious to find out if you're sugar, spice, or a fun mix of both, this quiz clues you in—and shows you where other quiz takers land on the sweet-or-savage spectrum. Audiences took the quiz online and saw everyone's results in real time on OOH screens in Metro Manila. Over a thousand took the test and 3M (based on average daily traffic count) saw the results on LED billboards every day of the campaign: 39% considered themselves more sweet but still savage, 12% believed they're more savage but still sweet, and 49% were a perfect balance of both.
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