EQ Diapers Influencer Marketing Campaign
Summit Media partnered with Smart Parenting Squad, featuring 10 mom influencers, for a two-week campaign promoting EQ Diapers. This strategic initiative achieved a notable 4.87% engagement rate, surpassing industry standards, and reached an estimated 314,000 post views along with 236,000 impressions on Instagram and TikTok. Leveraging a collective following of 200,000, the campaign generated 11,500 total engagements and resulted in an earned media value (EMV) of ₱1.6M. This collaboration highlights the effectiveness of influencer-driven marketing in enhancing brand awareness and fostering significant audience interaction for EQ Diapers.
Read More
