McDonald's Influencer Marketing Campaign
In 2024, Summit Media Clout+ executed 29 successful influencer-driven campaigns for McDonald's, partnering with 237 key opinion leaders (KOLs). These efforts exceeded industry standards with an engagement rate of 2.4%, reaching 181.9M people on Instagram and TikTok and generating an impressive ₱867 million in earned media value (EMV). The strategic use of a varied influencer mix, from micro to celebrity influencers, not only enhanced audience engagement but also significantly boosted McDonald's digital presence. This collaboration underscores the impact of well-planned influencer partnerships in increasing visibility, fostering community interaction, and delivering substantial brand and business gains.
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