During Christmas 2024, McDonald's Philippines elevated Pinoy festivities with the launch of their highly anticipated light show at select branches across key Metro cities. Partnering with Summit Media, they unveiled this dazzling display at a spectacular media event on November 8, 2024, at McDonald’s Quezon Avenue Ligaya. The event was graced by 70 press members, celebrity guests, and McDonald’s executives, who participated in the lighting ceremony.

Guests were treated to a special performance by the San Lorenzo Grand Chorale, who serenaded attendees with beloved Filipino Christmas songs, while drumbeaters heightened the festive atmosphere. The event was also livestreamed online, with post-event highlights featured on Spot.ph, allowing a wider audience to partake in the celebration.