Content Marketing Activation: Dove Serums Lab
Dove, in collaboration with Preview, recognizes that true radiance emerges at the intersection of beauty, science, and purpose. At the Dove Serums Lab event held April 27–28, 2024, we elevated the Dove Labs experience by creating immersive zones featuring the three serums of Dove Radiant + Care. The two-day event attracted over 700 participants, who enjoyed live demonstrations, discovered the ideal variant tailored to their underarm care needs, and received complimentary Dove products.
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