POND'S Triple Glow Serum 11.11 Influencer Campaign

POND'S Triple Glow Serum aimed to increase engagement and sales on Unilever’s 11.11 campaign.Through Clout+ via Summit Media, we tapped 50 influencers spanning nano to mega on Instagram and TikTok. Employing data-driven influencer marketing, the campaign reached 500,000+ unique users, amassing 780,000+ impressions and effectively targeting primary women (67.38%) aged 19-32 (71.55%). The KOL campaign boasted an E.R.% of 2.36% on Instagram (exceeding the 1.65% industry standard) and 35.73% on TikTok (surpassing the 15.82% industry standard), yielding a total media value of Php1.48 million.