McDonald’s “I Can Dream Big” Nationwide Event

In partnership with Summit Media, McDonals Philippines held the I Can Dream Big event on March 16, 2023, in Metro Manila, with similar events in Cebu and Davao, each drawing 100 attendees per region. This event marked the culmination of McDonald’s efforts to promote family bonding through storytelling, amid the digital age's smartphone and tablet dominance. Students from the Ronald McDonald Foundation and their parents attended, with kids enjoying themed booths, live reading sessions, and winning prizes.