POND'S Age Miracle 11.11 Influencer Campaign

Unilever, in partnership with Summit Media's influencer management unit, Clout+, successfully executed the KOL marketing campaign for POND'S Age Miracle serum variant during its 11.11 Sale in 2022. With 20 KOLs on TikTok ranging from nano to micro, the campaign reached 94,138 unique accounts and garnered the attention of 141,211 potential POND'S Age Miracle buyers. It achieved an impressive average engagement rate of 35.29%.