McDonald’s CheeseDunk Influencer Campaign
In March 2023, McDonald's unveiled its Cheesedunks campaign, collaborating with influencers for a photoshoot. Clout+ engaged 5 nano to micro influencers, each delivering 2 Instagram posts. The campaign effectively triggered excitement among consumers, reaching 630,686 unique accounts and capturing the interest of 713,132 potential buyers. The audience composition was primarily female (67.38%) and male (32.62%), aged 19 to 32. The campaign's success was evident in its impressive 4.06% engagement rate, surpassing the industry standard of 1.65%.
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