We are the millennial parents’ partner in raising happy, healthy Filipino families.
29.3M
ave. monthly reach
3.9M
ave. monthly audience size
More than a parenting resource, Smart Parenting is an inclusive community of parents who are defying the rules set by generations before and discovering their own parenting identities.

Smart Parenting represents today’s parents through its thoughtfully curated content that informs, inspires, and empowers the parenting evolution, and its strong community connects these parents together.
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Our Content
Parenting Guides
Empowering content that educates parents on evidence-based and expert-backed information on raising children.
Pregnancy and Baby Care
Empowering content that educates parents on evidence-based and expert-backed information on raising children.
Home and Family Life
Everything parents need to know about raising a healthy family and managing a home, including nutrition, finances, love and marriage, pet care, entertainment, travel, leisure and celebrations.
Health & Wellness
We support parents’ wellness and children’s health through content that puts a prime on the holistic development of each family member.
Shopping Guides and Reviews
Our parent editors, parenting community, and board of experts work together to provide trustworthy product, service, and experience reviews to surface value for every parent’s hard-earned money.
Food
Smart Parenting's approach to food content focuses on practical tips for raising healthy eaters, emphasizing age-appropriate nutrition, fun mealtime experiences, and developing positive relationships with food.
Finance
Smart Parenting provides parents with the practical tools and guidance they need to effectively teach children about money, fostering financial responsibility and supporting both children and parents in achieving their financial goals.
Our Brand Executions
Our Audience Personas
Age
18-24
7.40%
45-54
2.28%
25-34
8.60%
55-64
1.66%
35-44
3.85%
65+
0.96%
Location
Top 3 Countries
Philippines, United States, Canada
Top 3 Cities
Quezon City, Manila, Cebu
Our Team
Ronna Capili-Bonifacio, Editor-in-Chief
Judy Aladin, Section Editor (Pregnancy and Life)
Em Cruz, Section Editor (Parenting and Health)
Hanna Panoringan, News Desk Writer
Stephanie Ocampo, Associate Art Director
Cherrie Julian, Associate Video Director
Rolando Pingco Jr., Senior Video Editor
Zen Arganda, Community and Social Media Manager
Bettina Santos, Associate Publisher (bettina.santos@summitmedia.com.ph)
Iza Santos Cuyos, Deputy Group Publisher (iza.santos@summitmedia.com.ph)
Florence Bienvenido, Head of Revenue Growth (florence.bienvenido@summitmedia.com.ph)