Smart Parenting is the Filipino parent's brand of choice for trusted parenting information, empathetic and expert-driven content, and a supportive community that seeks to raise happy and healthy Filipino families.
4M
ave. monthly page views
6M
ave. monthly video views
2.5M
social followers
Smart Parenting empowers Filipino parents with trusted content, expert advice, and an inclusive community to help raise happy and healthy Filipino families.
From a section in Good Housekeeping to the country's parenting authority, Smart Parenting has evolved from a partner to Filipino moms to an ally to dads and all modern families, including adoptive, solo, blended, and LGBTQIA+ parents.
From a section in Good Housekeeping to the country's parenting authority, Smart Parenting has evolved from a partner to Filipino moms to an ally to dads and all modern families, including adoptive, solo, blended, and LGBTQIA+ parents.
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Our Content
Parenting Guides
Empowering content that educates parents on evidence-based and expert-backed information on raising children.
Pregnancy and Baby Care
A guide for your foray to parenthood. We provide content on conceiving, month-on-month pregnancy milestones, labor, childbirth, postpartum, and infant care.
Home and Family Life
Everything parents need to know about raising a healthy family and managing a home, including nutrition, finances, love and marriage, pet care, entertainment, travel, leisure and celebrations.
Health
We support parents’ wellness and children’s health through content that puts a prime on the holistic development of each family member.
Shopping Guides and Reviews
Our parent editors, parenting community, and board of experts work together to provide trustworthy product, service, and experience reviews to surface value for every parent’s hard-earned money.
Our Brand Executions
Our Audience Personas
Age
18-24
20.48%
45-54
17.31%
25-34
24.95%
55-64
11.94%
35-44
20.58%
65+
4.74%
Location
Top 3 Countries
Philippines, United States, Canada
Top 3 Cities
Quezon City, Manila, Cebu
Our Team
The Smart Parenting Editorial Team L-R (Top row)
Marie Bilgera (Marketing Specialist), Thea Masakayan (Editorial Director), Christine Sandejas (Group Publisher), Rolando Pingco (Jr|Sr. Video Editor), Zen Arganda (Community Manager), Cherrie Julia (Associate Video Director)
L-R (Front row, sitting) Stephanie Ocampo (Associate Art Director), Judy Aladin (Section Editor - Pregnancy and Life), Ronna Capili-Bonifacio (Editor-in-Chief), April Sumugat (Business Analyst), Em Cruz (Section Editor - Parenting and Health)
Marie Bilgera (Marketing Specialist), Thea Masakayan (Editorial Director), Christine Sandejas (Group Publisher), Rolando Pingco (Jr|Sr. Video Editor), Zen Arganda (Community Manager), Cherrie Julia (Associate Video Director)
L-R (Front row, sitting) Stephanie Ocampo (Associate Art Director), Judy Aladin (Section Editor - Pregnancy and Life), Ronna Capili-Bonifacio (Editor-in-Chief), April Sumugat (Business Analyst), Em Cruz (Section Editor - Parenting and Health)
